I'm Ana Maria Stoica, Business consultant & International Trainer in the textile care industry
My mission: to create an ecosystem where cleaners can provide better care, designers can produce better, and consumers
My philosophy: the future of dry cleaners is being (re)built now, integrating work ethics, respect for quality, care for textile products, and environmental concerns.
+14 years of experience in textile care, cleaning processes, and technological flow optimization
Half of my passion for textile care is ingrained in my DNA, while the other half stems from the pleasure of developing work processes and sustainable businesses. In my family, I am the second generation of entrepreneurs operating in the dry cleaning industry.
I have accumulated over 14 years of experience. In the early years, I trained as a professional, and in the following years, I built a business.
2009 - 2017
Practical Formation8 years of practical training at all levels (production and management) within a chain of textile care establishments in Bucharest.
First StepsCreation and support of the first seminars and events dedicated to the textile care industry, focused on "wet cleaning" processes.
2017 - 2020
First ServicesLaunching professional training services in the textile care industry. Workshops dedicated to entrepreneurs and employees to optimize processes and technological flow.
TrainingOpening a specialized training center for continuous education. A showroom equipped with the entire technological line specific to cleaners, where learning processes, technological flow, and management are predominantly hands-on.
2020 - 2021
AdaptingDue to the specific restrictions in the initial phase of the COVID-19 pandemic, the training center transformed into Softwash, a premium ecological laundry using wet cleaning technology.
InitiativeEstablishment of the first and only association of textile care establishments in Romania, which continues to grow month by month.
2022 - Prezent
DevelopmentReorienting towards training services and creating concepts for textile care establishments. Since then, I have been helping entrepreneurs open and develop their own businesses in this industry. I am also active in specific professional associations, where I give voice to the activities in Romania and abroad.
Who is Ana, the professional?
Expertise in cleaning processes and business vision
Îmi plac ordinea și organizarea, sistemele, mecanismele și procesele tehnice. Îmi place să lucrez cu strategii și cu oameni.
Am învățat despre materiale, fluxuri operaționale optime și împlinirea așteptărilor clienților experimentând direct în cadrul curățătoriilor textile. Am gestionat procese de lucru și situații problematice în locații multiple și cu personal divers.
Anii de formare teoretică și practică îmi oferă o perspectivă amplă asupra provocărilor cu care se confruntă antreprenorii și îmi permit să am o viziune autentică asupra a ce înseamnă un business de succes în acest domeniu.
Cred în învățarea continuă și îmi place să asist oamenii în procesul de învățare.
What I believe in
Take care of what you already own
Who is Ana, the person?
I enjoy people's stories and listening to them
I am a simple person. And a morning person.
I love nature and traveling. I recharge myself by cycling, reading, and practicing yoga. I consistently attend concerts and theater performances. I enjoy people's stories and have the patience and curiosity to listen to them.
I am a simple person. And a seeker of experiences.